Chad Parrish has spent nearly 60 years in broadcasting. He started in 1967 as a copywriter at KSPO in Spokane while he was a student at Eastern Washington State, and by the next year he was also producing commercials and hosting an evening show. After graduating in 1969, he worked as production manager and news announcer at KJRB Spokane and then KJR Seattle, two of the country’s leading Top 40 stations of that era.

In 1977 he founded CP Production in Bellevue, Washington. He voiced the Bon Marché radio campaign and produced work for clients including Boeing, Kenworth, Olympia Beer, and Puget Power. He later came back to radio, first owning an FM station in Bozeman and then moving to Missoula. There he led XT-93/KGRZ and KGVO, and he went on to manage six Montana stations through several changes of ownership.

In 2010 he co-founded Western Rockies Radio, which runs 107 The Ranch and 94.3 The Ride for listeners in Missoula and Ravalli counties. Chad is a past president of the Montana Broadcasters Association and has served on the board of the Missoula Food Bank. He is now semi-retired but still involved with the stations, and 2027 will mark his 60th year in broadcasting.